What Makes a Blog Post Compelling?
It’s been established that one of the best ways to engage users is through blogging and sharing web content that they want to read. As a tried and true form of inbound marketing, creating content brings potential clients to you as opposed to you having to seek them out.
Think about how you interact with websites or what attracts you to a particular site when you’re scrolling through the search engine results pages. An intriguing title that is relevant to the searcher’s intent is bound to result in a click.
Top-notch content can be the difference between a click and someone scrolling past your site when carrying out a simple google search.
Suffice to say, you’re not the only one facing the challenges of crafting compelling written content. That’s where outsourced blog writing comes in.
According to the Content Marketing Institute, content creation is the most outsourced content marketing activity in the B2B segment. While the digital marketing sphere grows and evolves, this fact remains consistent.
5 Signs You Need to Find Article Writers
There are some telltale signs that you need to hire professional writers or content creators. Ask yourself the following questions:
- Do you frequently miss your publishing deadlines?
- Has your existing content stopped engaging your site’s visitors?
- Do the articles on your site rank poorly in search engine results?
- Is it difficult to find the time to write your own content?
- Do you simply dislike writing?
If you answered “yes” to some or all of these, then it’s high time you find outsource content creation to article writers.
The Decision to Outsource Content Writing
It’s okay-even the smarter choice-to have someone else write informative articles and blog posts for you. Writing and content creation aren’t in everyone’s strong suit. Even if you consider yourself to be a good writer, you may find yourself stumped when it comes to writing quality content on topics related to your business.
Not to mention, writing content is not something that everyone enjoys.
Some people do really love to write, however, so why not play to the strengths of those people – especially when you’re running a business! Most freelance writers do what they do because they love writing.
You certainly have enough on your plate, so outsourcing your writing needs to online article writing services or other freelancers is a smart business decision. Website copywriting prices can be cost-efficient if you know where to look.
If you outsource content writing the smart way, it can greatly benefit both you and your clientele.
4 Don’ts of Outsourcing Article Writers
There are lots of horror stories out there about outsourcing for businesses. When it comes to outsourcing content marketing material, people on both sides of the equation have had experiences that didn’t go so well for them. Sometimes, these negative stories can overpower all the positive ones.
Outsourcing content creation isn’t always a walk in the park if you don’t take the proper measures.
With that being said, once you decide you need someone outside of your company for blog writing, it’s important to consider the things you shouldn’t do:
- Do not hire article writers without testing them first. Otherwise you could end up with someone who doesn’t match what you’re really looking for, such as writing style or turnaround time.
- Do not go ahead and hire a writer without first clarifying the goals that you’d like to hit with content creation. You need to clearly define your needs before you start your search.
- Do not automatically choose the cheapest option. If potential writers offer very cheap rates, there’s probably a reason.
- Do not pinch pennies on content creation. This is such an important contribution to your company. You need high-quality content marketing if you want to grow your business.
Blog writing is an opportunity to demonstrate industry knowledge and establish your business as a thought leader. For that reason, it’s essential to outsource your content writing to a qualified writer who can accurately convey your message.
How Do You Outsource Article Writing without Putting Your Business Goals at Risk?
Whether you’ve tried to outsource article writing in the past or this is your first time thinking about it, you’ll want to make sure you’re preserving the goals of your business throughout the process.
To find some great freelance writers for hire, there are some things to bear in mind and some helpful guidelines to follow:
- Make sure you are specific about what you need upfront; include all pertinent details.
- Establish an open line of communication.
- Be very clear about what your content strategy is and communicate honestly with any feedback you can give.
- Lay out your budget so that you and the writer both know what money will be involved.
- Set deadlines and make sure you are clear about them from the get-go because you need to make sure you’re hiring someone who can deliver on those.
- Vet writers before you decide to hire them.
- Seek out experienced writers with the type of article writing experience that matches your specific needs.
- Require a prospective writer to provide you with prior writing samples (in some cases, a cover letter as well) and create skills tests to see if their abilities meet your needs.
Unfortunately, you cannot always just take people at face value. In other words, lazy writers are out there. This is why the vetting process is especially important. It’s okay to require a writer to prove to you that they are the right experts for the job.
It’s your business, and you have put your time, money, and hard work into growing it.
Protect your investment by seeing what each potential candidate has to offer your business before you hire any of them for content creation.
Finding Good Writers for Hire Online
Once you’ve laid out your content writing strategy, it’s time to get that content written and start actively looking for qualified article writers.
The countless success stories of people and businesses that have achieved popularity through outsourced content writing outweigh the horror stories.
I’ve compiled a list of content outsourcing tips from companies who are already benefiting from hiring others to handle their writing. These tips are sure to help you find competent, experienced article writers from a large talent pool who can help you with your business’s online writing needs.
- Understand the importance of good communication between a business and its one writer or multiple writers.
- Examine the way you are providing instructions to your writers. The clearer you are, the better.
- Give as much detail as is needed to convey what you want to get across to your audience. A basic article outline can steer your writer in the right direction. Include details about who your target audience is.
- Be detailed and specific, but don’t impose too many restrictions.
- Define your expectations differently when you’re working with different kinds of writers. A freelancer on his or her own should have different expectations laid out than what you expect from a writing agency.
- Reward high-quality writers when they do great jobs.
- Understand that different industries require different writing skills. Hire writers with skill sets that match your industry’s needs.
- Don’t make the mistake of thinking that editing won’t be a part of the writing process. Especially in the beginning, you’ll have to do some editing on your writers’ work. Understand that what comes in should be viewed as a first draft. Make the necessary edits, then communicate with the writer on what could be done differently for future tasks. You’ll develop a good working relationship with the writer, who in turn will produce work that is closer and closer to the style that matches your company’s vision.
Turning to Online Article Writing Services
Finding and hiring article writers online by yourself can be a lot of work. The process is time-consuming, and time is probably a precious commodity. As I’ve established, one of the main reasons to hire external writers is to free up some of your time!
Chances are, if you’re reading this article on how to successfully outsource, you don’t have the time to oversee the article writing process yourself. It’s about time to alleviate the content writing burden for yourself and other team members.
If this is the case, rather than finding, testing, hiring, and managing a solo freelance writer, there is another option you can try.
Why is Outsourcing Content Writing Through an Agency Smart?
With an online article writing service, someone else will find writers who match what you’re looking for. Essentially, these services do the heavy lifting for you when you need content created. There’s no need to post a job ad to a problogger job board in search of an experienced writer. An agency will bring the writer to you.
They’ve already sifted through hundreds or even thousands of content writers to find the ones that will help them become the best article writing service available.
All you need to do is give them the details of what you want from a copywriter. Imagine it like a job description. They will then go to work finding you the perfect match.
If you go this route, you can rest assured that the screening process has already taken place and the writers you’re getting are experienced and well-versed in your industry’s needs.
These companies can even provide article proofreading and search engine optimization (SEO) services, so your articles are polished and ready to attract new leads. The content writer gets work, and you get an enhanced site and more customers/clients.
It’s a win-win scenario!
Bottom Line
The bottom line is this: sometimes, you just don’t have the time to put into writing the website content that you need to ensure your business continues to generate leads. It’s nothing to feel bad about or stress over.
There’s help out there for you in the form of outsourcing for content marketing. It’s okay if you find yourself thinking, “I need a writer.” You don’t have to (nor should you) do it all.
There are many brilliant article writers available for hire that can help take your business to the next level by providing you with expertly crafted content marketing.
It may also be wisest to turn to a content writing service that can further lessen the amount of work for finding good writers. An agency will have a proven job success rate.
You do need to make sure you are careful about who you end up hiring for your writing needs. It’s unwise to just hire any old writer that says they can do the job but provides no proof to back up their claim.
Don’t start looking for writers until you have decided what your content marketing strategy looks like. You have to have a well-developed plan. You also need to make sure you know how much you want to spend on article writing.
And along those same lines, you need to understand that good quality content writing is worth some good money. Don’t hire the cheapest service or freelancer you can find to write content.
There’s a reason people say, “you get what you pay for.” Article writing is far too important in today’s world of online research and internet shopping to scrimp on. Find somewhere else to cut corners, in a place that won’t hurt your business growth.
Final Thoughts
Outsourcing content writing can be scary, especially if you’ve been through it before and it turned into a nightmarish scenario (which is unfortunately all too common).
You can be left thinking, “I should never have done that.” You might find it hard to trust someone with freelance writing and decide to just write everything yourself.
But truthfully, unless you are someone who simply loves writing and you can find the time to do it often, deciding to write every blog post on your own is not a wise decision.
You likely have lots of activities on your to-do list. Add the writing on top of what you’re already doing, and it could end up feeling like you have a whole second job. Writers make careers out of what they do – at least, this is the case when it is done properly.
Don’t let the fear of another terrible outsourcing situation keep you from making the most beneficial decision for your business. Outsourcing article writing properly will prove to be a huge boost in growth for the business while relieving you of pressure. The performance metrics will speak to themselves.
The information I’ve included in this article is meant to help and give guidance for companies that are looking to increase the effectiveness of their content marketing online.
If you’ve found this information useful, please share it on other platforms. Additionally, if you have anything to add to the discussion, please leave a comment below. Communication is key, so we always welcome feedback!
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