Why Content Writing Matters: Traffic, Traffic, Traffic!
Writing fresh content that targets keywords relevant to your services gets you noticed. As a central tenets of Search Engine Optimization (SEO) and one of the most reliable ways to generate traffic. To get started, it’s essential to understand what your potential customers are searching. Once you understand that, you can meet them in the Google search results.
The Far-Reaching Impact of Good Blog Content Writing
Let’s say you’re the business owner of a vintage clothing brand and someone searches “popular vintage clothing trends”. This search is informational in nature so the searcher may not be looking to buy anything just yet. However, you can show them what they’re interested in learning about while also introducing them to your brand.
This is an example of increasing brand awareness. When they’re ready to buy, they’ll remember your name. On the other hand, someone may perform a more transactional search like “where to buy handmade vintage dresses”. They’re looking to purchase items and if your site ranks for that search query, boom! You’ll make a sale, even if the buyer didn’t previously know about your online business.
The Snowball Effect of Higher Site Traffic
The more traffic your site sees, the more authority it will have in the eyes of search engines. With a smart content strategy, you’ll have no trouble with:
- Ranking for popular searches
- Reaching and engaging your target audience
- Getting backlinks to posts originally published on your site from reputable sources
- Increasing your customer base and bringing in more revenue
But if quality blog content is what it takes, why don’t businesses do use their internal resources? The answer is quite simple actually. We’ll tell you why outsourcing content creation is growing more popular every day.
Why Do Companies Outsource Blog Content Writing?
Whether for a small business or a multinational corporation, a solid blogging strategy brings in tons of prospective clients and customers. Every good marketing director incorporates it into their efforts. However–as we’ll touch on soon–blog writing is a labor intensive process. It takes time and time is money. The time you devote to crafting high quality written content could be better spent on more strategic tasks. This is where blog outsourcing comes in.
Writing a Great Blog Post Can Be Demanding
Any digital marketing specialist knows how time consuming it is to produce content. In addition to doing keyword research, conceptualizing interesting article topics, and developing an editorial calendar, a digital marketer has to take the time to sit down and write the blog post. Being a content creator is a job in and of itself. Add that to all your other responsibilities and it’s easy to become overwhelmed by the workload.
The decision to outsource blog posts alleviates a ton of unnecessary stress. Many businesses find this to be the greatest advantage when they outsource content writing. It elevates their own website and business without exhausting your employees. Successful blog writing services streamline the creation of blog posts from start to finish.
There’s No Need to Go at it Alone
When you outsource your blog writing, you’re passing the baton to a professional writer. Of course, you still have the say on what they write, how much they write, and how they write it, but they handle the physical blog post writing. You can sit back and rest assured that you’ll receive excellent writing without having to exert a lot of energy by yourself.
Outsourced writers are well-versed in SEO. That is, they know how to seamlessly integrate keywords and phrases into content. They can also follow a logical structure with clear headers. Even more, they’re advanced when it comes to writing skills from proper grammar to syntax to capturing a reader’s interest. Content writers offer a fresh perspective on your services that you as an industry expert may have overlooked.
Best of all, a freelance writer can deliver quick turnarounds without compromising quality. Given their experience, good writers can churn out fantastic work in a short amount of time so that you can meet your deadlines with ease. No racing against the clock to finish an article when it comes time to publish.
What Does Outsourced Blog Writing Look Like?
As mentioned before, you still maintain control when you outsource blog writing. It’s up to you how much creative reign you want to grant your blog content writers. If you have something very specific in mind, the content writer will closely adhere to your instructions. If you’re more flexible with the turnout, they’ll get creative.
There’s No “One Size Fits All”
Every business is different so naturally, the process varies depending on your needs and the content agencies you work with. The process generally looks like this across the board:
- Share the goal of your article and relevant keywords.
- Specify additional specifics. (ex. tone, format, images, etc.)
- Supply a deadline.
- Receive the written blog post and offer feedback.
- Publish once you’re completely happy with the outcome!
An international content agency will have writers working all over the world. This means that they’ll be fluent in many different languages and will be working across different time zones as well. That way, freelance writers from a variety of background will be available to craft a great blog post.
How Much Does It Cost to Outsource Blog Writing?
This is the most commonly asked question when a business considers outsourcing article writing. It’s an especially important point when pitching outsource blogging to higher-ups. The answer is: it depends! (Sorry if you were looking for an exact number.)
It goes without saying that the greatest factor when it comes to pricing is word count. Longer blog posts will take more time to write and will therefore cost more than shorter blog posts. It can also be a worthwhile investment to become a recurring client. Content marketing agencies may be able to offer a discounted rate should you choose to come to them for articles again and again.
How Do I Get a Quote?
Many freelance writer agencies will have forms on their site that you can complete in order to get a precise quote. Be prepared to share the information listed above including your company’s website, goal of your blog post, and any other particularities. You’ll coordinate with someone who can tell you what to expect based on your requirements.
Where Do I Find Professional Freelance Writers?
While you could seek out an individual full time writer, you’ll be limited to this single person’s schedule and writing style. You could browse a problogger job board or create a job description for professional writers on your site. Both of those require significant time and effort though.
We recommend finding an agency that specializes in content writing. They employ many writers from a variety of backgrounds with ample experience.
A simple “content writing agency” search will trigger a ton of results, but how do you know what the best option is? Take advantage of the opportunity to ask other businesses what services they rely on. Chances are they can provide some input into what they’ve found to be effective in terms of attracting site visitors and conversions.
Did You Know We Write Awesome Content?
Lucky for you, you’ve landed on the site of a renowned content agency, Content Adore! We work with professionals all around the world. We’ve proudly worked with thousands of businesses and individuals who can vouch for our quality content.
Get in touch with us today to see how we can help outsource your blog writing and get your site traffic flowing stronger. Outsourced blog writing is the future of digital content. We’re excited to take that step with you!
Next Steps: Outsource Article Writing Without the Hassle
We hope that after reading this article, you’ve gained a greater understanding of how outsourced blog writing can level up your business. Feel free to fill out a simple form on our site to start your outsourced blog post journey. Also, share this article on social media to spark a conversation about the impact of outsourced content services! Please leave a comment; we’d love to hear your feedback.
